The Alpine Health Region Salzburg – A Government-driven Approach for Evidence-based Health Tourism

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Our modern urban societies increase the need for recreation and preference for nature. Outdoor recreation in natural environments is well on the way to becoming an important element of a healthy lining and a remedy against the deficiencies of an urban life separated from nature. Therefore, health tourism built on natural resources is seen as a growth driver within the tourism industry and an increasing number of tourism destinations are positioning themselves as health regions in order to attract health-conscious customers.
Keywords | Health tourism, evidence-based medicine, regional development, public health, natural health resources