Cluster und Marktketten : Möglichkeiten und Grenzen integrativer Vermarktungskonzepte in der Forst- und Holzwirtschaft

Frorn Clusters and value chains - Promises and pitfalls of integrated marketing concepts in the forest and timber industry

Alfeld

2007

32 Lit. Ang.

Artikel aus einer ZeitschriftUnselbständiges Werk

4354

200136496

Integrative marketing approaches are increasingly dominating the discussions about competitive advantages in German forestry and timber industries. Two concepts feature prominent in these discussions-namely clusters and value chains. The article discusses the promises and shortcomings of their implementation in forestry and timber industries from a conceptual point of view.